The new collection is available through all our distribution channels. It is based on elegance, color and comfort. You can now meet the models, and all the photographers, make up artists and agencies who made the photocall to create our lookbooks possible.
After an intense “coolhunting” design and production process, comes the time to make our work go public. Pyjamas, housecoats, nightgowns, dresses and other LOHE clothing are available for purchasing (free shipping costs) at www.loheshop.com. A vanity case will be delivered for you as a gift.
Further details about our latest campaign´s “making of” can be watched in YouTube.
We want to bring you closer to Gemma Cadenas and Raul Salguero, our models for this new collection. Gemma lives in Barcelona, she studied pedagogy and loves photography and advertising, a topic she uses to talk about on Twitter (@Gem_Ca). He is our simpahectic canarian from Santa Cruz de Tenerife, even thought he lives now in Zaragoza. You can find him working in a pub on the city centre and on Twitter (@RaulSLatorre).
Ana Bruned is our professional make up artist (www.anabruned.com). She owns a spectacular CV. She took part in our photocall with our photographer; Alberto Casas (www.albertocasas.com), who knows how to make the best of us, and every detail of our clothings. You can know them better through their websites, two profesionals well known in our field.
The video “making of” took place last summer at the BSSC Romareda in Zaragoza, it was made by the com agency IMASC, while COMINTON was caring about our “internacional inbound marketing”, we export spanish clothes.